Our Story – Why We Created Softiny™
Our journey started like many new parents excited, overwhelmed, and determined to do things right.
But when it came to baby wraps, we were shocked. There were so many on the market, yet none of them felt right.
Some were made from stiff, scratchy fabric. Others dug into our shoulders and caused pain after just a few minutes. And most? They were made with cheap materials that didn’t last and certainly didn’t care about comfort.
We tried them all. None of them gave us what we really needed: a wrap that felt soft, supportive, and safe for both baby and parent.
Enough Was Enough
We decided to stop settling.
We took everything we hated about the wraps we’d tried and built the opposite.
Softiny™ was born from the idea that comfort shouldn’t be a luxury it should be the standard.
We worked with textile experts to find fabrics that were truly soft on the skin, breathable for baby, and supportive enough to wear for hours without back or shoulder pain. Every stitch, length, and fiber was chosen with care.
No shortcuts. No cheap tricks. Just a wrap that actually works and feels like a dream.
The Wrap Parents Deserve
Today, Softiny™ is trusted by parents who’ve had enough of gimmicks and discomfort.
We’re proud to say our wraps aren’t like the rest because they were never meant to be.
They’re soft enough for a newborn’s skin. Strong enough to grow with your baby. And gentle enough for your own body to breathe, move, and feel held too.
At Softiny, we believe babywearing should never hurt and your wrap should feel as good as your love does.
This is more than a product. It’s your everyday essential, made the way it should’ve been made all along.
FAQ
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
How long will it take to get my orders?
We know how important fast delivery is. That’s why we prepare most orders within 24 hours of purchase. Shipping usually takes 6–9 business days.
As a small thank-you for your patience, we offer free shipping on all orders no minimum spend, no hidden fees.
Your comfort is our priority from checkout to cozy.
Can I return or exchange my order?
Yes! We offer returns and exchanges within 14 days of delivery. Items must be unused and in their original packaging.
Any question?
You can contact us through our contact page! We will be happy to assist you.
| Feature |
Softiny™
|
Other Brands
|
|---|---|---|
| Soft, breathable feel | ✓ | ✗ |
| Back & shoulder relief | ✓ | ✗ |
| No sag, long wear | ✓ | ✗ |
| Easy to use design | ✓ | ✗ |
| Made for baby & parent | ✓ | ✗ |
| Modern, minimal style | ✓ | ✗ |
| No shortcuts or gimmicks | ✓ | ✗ |
| Durable for years | ✓ | ✗ |
BEST STRETCHY WRAP EVER!
Love at first wear!
It’s like someone finally understood my pain.
Best Ever for a Tiny, Squishy Baby!
